Est. Los Angeles
Human Performance Co.
Episode 001
Preparation
The World Is Still Wild

500 Horses

Human performance for people building something.

A DSTC Project
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PerformanceRecoveryCultureNutritionLongevityCommunityPreparationCapabilityPerformanceRecoveryCultureNutritionLongevityCommunityPreparationCapability
01Manifesto

The world has become more comfortable than capable.

500 HORSES is a human performance company built for people who refuse to live comfortably. Performance extends beyond the gym. It lives in how you move, think, recover, create, lead, and show up when no one is watching.

We bring together performance, recovery, nutrition, culture, and intentional living to help people become stronger, more resilient, and more capable.

This isn't about perfection.
It's about capability.

Rider crossing open ground — the world is still wild
02Performance

Built for the demands of real life.

Three environments. One standard. Performance systems for the private, the creative, and the collective — engineered for how people actually live and work.

Individualized performance systems designed around your body, goals, lifestyle, and long-term capability.

  • Private Performance Coaching
  • Executive Performance
  • Human Performance Assessments
  • Recovery & Mobility

Performance strategies for artists, entertainers, creatives, and professionals operating under pressure, travel, irregular schedules, and demanding environments.

  • Artist & Tour Preparation
  • Creative Performance Consulting

Shared experiences, education, events, and products designed to help people perform better together.

  • Memberships
  • Community Experiences
  • Workshops
  • Apparel & Performance Objects
Athlete mid-explosive movement
03The Herd

Progress doesn't have to be individual.

The Herd is the growing 500 HORSES community built around movement, culture, family, performance, and shared experiences. From workouts and run clubs to Legacy Sundays and unexpected gatherings — reasons to move, connect, and show up.

500 Horses founder — Los Angeles
Upcoming
Los Angeles — August 2026

The Herd:
Sunday Morning

Movement. Music. Breakfast. Community. A slow, intentional Sunday for the people building something. Limited to 80 seats.

Reserve your place →
Join the Herd

Movement. Culture. Community.

04Objects

Designed for movement.
Built for the world outside.

500 HORSES Objects. Apparel, everyday goods, and performance kits made for the way you already live. First release opens to members of The Herd.

WearCarryRecoverEveryday
Carry
Field Bag — Cowhide
First Release
Don't Shoot the Cowboy
Wear
Don't Shoot the Cowboy
Capsule
Recovery Kit
Recover
Recovery Kit
Coming Soon
05Films

500 Horses Films

A DSTC Project

Short cinema on preparation, culture, and the quiet work behind performance.

Episode 001
Preparation
Now Streaming · YouTube

"Nobody sees the preparation.
They only remember the performance."

Episode 002
Legacy Sunday
Coming Soon
Episode 003
Fatherhood
In Production
Episode 004
The Herd
Concept
06Contact

What are you
training for?

Private performance. Artist preparation. Partnerships. Community. Something bigger.